I believe any brand's story should be well told.
That's my specialty, and I do it by:
Drilling into its reputation, promise and vision;
Learning what prospects expect from it;
Creating the emotion that grabs their interest;
Giving them the reason to act.
I do all of that.
I also write great copy.
That's my specialty, and I do it by:
Drilling into its reputation, promise and vision;
Learning what prospects expect from it;
Creating the emotion that grabs their interest;
Giving them the reason to act.
I do all of that.
I also write great copy.
Robert Engler
Senior Copywriter
Dallas, Texas
302.229.4156
Dallas, Texas
302.229.4156
I deliver smart messaging that has helped global brands in educational and industrial technology,
commercial and consumer finance and humanitarian relief realize tens of millions of dollars
in new revenue.
Experience
EnglerCreative
Senior Copywriter/Content Strategist, (November 2010 to Present)
Driving prospect engagement, new business and revenue across all advertising and marketing communication channels.
Past and present clients include:
Texas Instruments Education TechnologyDriving prospect engagement, new business and revenue across all advertising and marketing communication channels.
Past and present clients include:
- Glen D. Smith & Associates, wealth advisors, (Blog content, contract through Tonic3)
- DMN Media, SEO content, B2C direct-response lead generation
- Direct Strategies, copy QC/QA
- ShockWatch, gSEO content, B2B marketing collateral
Senior Copywriter / Editor [October 2014 to September 2019 (retired)]
Responsible for 360-degree content development with emphasis on strengthening the messaging and
Responsible for 360-degree content development with emphasis on strengthening the messaging and
voice of TI's EdTech brand; managing its Marketing Communications style guide; developing new product
positioning; and executing all marketing communications reaching our customers.
positioning; and executing all marketing communications reaching our customers.
Tonic3
Content Strategist, Citi Commercial Bank (March 2014 to October 2014)
Tasked with developing and executing messaging strategy for the division's new website, its quarterly
Tasked with developing and executing messaging strategy for the division's new website, its quarterly
global newsletter and senior executive presentations. Contracted via Tonic 3, a multinational digital agency.
Talent 101
Senior Copywriter, TI Education Technology (October 2012 to March 2014)
Developed content for the EdTech website makeover; new product roll-outs; customer engagement
Developed content for the EdTech website makeover; new product roll-outs; customer engagement
campaigns; EdTech’s premier professional development event, the T3 International Conference; as well
as ongoing print and digital marketing collateral for all products and services.
Contracted via Talent 101 personnel resourcing agency.
as ongoing print and digital marketing collateral for all products and services.
Contracted via Talent 101 personnel resourcing agency.
KMA Direct Communications: Integrated Member Engagement
Senior Copywriter (February 2008 to November 2010)
Success story: I developed content for a multi-touch campaign that seamlessly integrated innovative digital
and traditional direct-response strategies. I provided tactical leadership on The Heritage Foundation campaign
by working collaboratively with the Creative Director, account managers, client points-of-contact and the team’s
designers and digital staff to ensure the integrity of the final product.
and traditional direct-response strategies. I provided tactical leadership on The Heritage Foundation campaign
by working collaboratively with the Creative Director, account managers, client points-of-contact and the team’s
designers and digital staff to ensure the integrity of the final product.
This innovative campaign engaged hundreds of thousands of new members more deeply in mission of the
nation’s leading public policy analysis organization and encouraged them to increase their financial support for it.
nation’s leading public policy analysis organization and encouraged them to increase their financial support for it.
DMW Worldwide LLC: Award-winning B2B Industrial Technology Lead Generation
Senior Copywriter (2005-2007)
Success story: The Philadelphia Direct Marketing Association awarded First Prize to the agency’s
innovative direct-response/interactive/point-of-sale campaign for Sterling Commerce, a multinational
supply-chain optimization technology corporation. As the Senior Copywriter on this full-spectrum campaign,
I was responsible for coordinating the day-to-day progress of the creative product, including on-strategy content
and art development, internal and client presentation, and deadline management.
innovative direct-response/interactive/point-of-sale campaign for Sterling Commerce, a multinational
supply-chain optimization technology corporation. As the Senior Copywriter on this full-spectrum campaign,
I was responsible for coordinating the day-to-day progress of the creative product, including on-strategy content
and art development, internal and client presentation, and deadline management.
The campaign produced results that exceeded goals by 12% and placed the client in position to develop
millions of dollars in new revenue.
millions of dollars in new revenue.
Education
The University of Houston
BA Communication/Journalism, Dean’s List, George Kirksey Scholar
Military Service
United States Marine Corps
Sergeant of Marines. Honorably discharged.
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