On the drawing board: Cigar retailer, Phase 1A

An artist's rendering of the first brainstorm

The cigar lifestyle is alive and growing in the Dallas-Fort Worth Metroplex.

High-end smoke shops offering labels ranging from super-premium to bargain brand cigars are popping up all over North Texas.

Yet the leading cigar retailer in Collin County was in danger of losing its share of this lucrative market for lack of an effective content marketing program.

That's why the retailer, Two Brothers Cigars, asked Engler.Creative! to develop an all-channels solution.

The objective: Invite new customers into its brand and engage its existing client base more deeply.

The first stage of the proposed three-phase project is development a robust social media campaign involving E-newsletters, Facebook, Twitter, and a blog. 

The newsletters will deliver weekly offers, events, cigar reviews, and other highly relevant content to an existing subscriber list of more than 1,000 names. This component will click-thru to the social media sites, where customers will be invited to engage in cigar-centric conversations, provide invaluable peer-to-peer discussion about the brand, and enable the brand to listen closely to what the clients are saying about it.

Expect the first E-newsletter to blast in mid-January. Stay tuned for updates.