On the Drawing Board: Motorcycle madness, Phase 1A

Everything begins on paper when
a writer's in charge. 

Engler.Creative! is putting its Chief Content Generator's lifelong love/hate affair with Harley-Davidson hogs in harness with a Texas-wide biker magazine and a Dallas-Fort Worth social media site to deliver a one-stop shop for motorcycle enthusiasts in North Texas.

The campaign includes an in-the-works content marketing platform under the umbrella of BlackBettysBlog.com , a column in a regional news & events aggregator, Dallas Examiner and a contract ad-sales gig for Thunder Roads Texas Magazine.

Although this project is running behind development of content marketing caper for Two Brothers Cigars, which should be more immediately profitable, a soft launch already is underway.

Expect roll-out in mid-February. Updates as they occur.